By Jason McDowell Creative Director Published Feb 02, 2011 at 1:14 PM Photography: Jason McDowell

Today was not so bad.

When I walked outside to start my trek to the office I saw my neighbor trying to "car plow" his way out of the driveway. With snow up to his door frame he gunned it into the embankment encasing our driveway where he promptly stopped. He spun his wheels for a few seconds, back and forth, and knew that he wasn’t going anywhere soon.

Meanwhile, I pulled my ride out of the snowbank, shook it off and pushed it to the street. I was going to ride my bike, a Bridgestone CB-1 mountain bike with fat fenders and studded tires, to work!

My street was decently plowed by this point (for a bike, anyway) with a car's-width all around me. What little snow there was remaining on the path was essentially hard packed and easy to tear into. As I continued, some of the roads got a little more hairy and the true side effects of the blizzard were starting to show. Snow was still piling and drifting in intersections and I had to keep a foot ready, just in case I felt a little too much slippage. Many intersections were still impassable by motor vehicles.

I passed by neighbors who were helping dig each other out and kids playing on top of Yellowstone quality mountains. Even though many folks were probably working the hardest they’ve worked all season everyone was still all smiles and waves.

I found I wasn’t the only one on my bike today. I met Jeff Madson, a state employee, on Lincoln Memorial Drive, and we shared part of the trip together. While city offices were closed to the public, employees were still required to show up.

"I chose to ride this girl's bike today, just in case I had to take a fall," he noted, pointing to the sloping top tube on his Kathy Ireland Huffy. I agreed with the choice, remembering some of the painful falls I had taken early in my winter cycling career. "It’s kinda nice to have the entire Lincoln Memorial Drive to ourselves today."

Soon we parted and I wondered if Gov. Walker would appreciate Madson’s cost-saving measures. I turned and headed through Downtown, whose streets were quickly being excavated. When I headed down the hill for my final stretch to work I took the entire road. Not just the lane; not just my side of the street, but the entire road. The East Side was a ghost town, totally silent for what would have been rush hour by this point. By the time I entered the office I found I wasn’t the only one to make it in. Nick, one of our talented programmers, was able to make the three-block walk successfully.

"But did you fall?" I can hear you all asking now. And yes, I did. Three times in fact. (At this point Jeff Madson would like you to know that he didn’t fall once.) Every once in a while I’d find a mound that was just a little too thick or I’d get a little too confident with my speed. But all three times I landed like an angel on the snow. I picked myself up, dusted myself off, and hopped back on.

Beats "car plowing" my way out, that’s for sure.

Jason McDowell Creative Director

Jason McDowell grew up in central Iowa and moved to Milwaukee in 2000 to attend the Milwaukee Institute of Art and Design.

In 2006 he began working with OnMilwaukee as an advertising designer, but has since taken on a variety of rolls as the Creative Director, tackling all kinds of design problems, from digital to print, advertising to branding, icons to programming.

In 2016 he picked up the 414 Digital Star of the Year award.

Most other times he can be found racing bicycles, playing board games, or petting dogs.