By Jeff Sherman OnMilwaukee.com Staff Writer Published Aug 10, 2006 at 10:20 AM
The Summerfest grounds will get "X-Gamed" at the end of the month as the Board Shop in Lake Geneva, in conjunction with Red Bull, Mastercraft Boats, Reef footwear and Liquid Force wakeboarding, brings professional wakeboard competition to the lagoon at the Summerfest Grounds on Monday, Aug. 28.

After last year's inaugural launch of the Double Up Del Noche in Lake Geneva, organizers are hopping to give the event a bigger stage and have invited
30 of the world's top professional wakeboarders, including Andrew Adkison, Rusty Malinowski, Danny Harf, Ben Greenwood, Daniel Watkins, Parks Bonifay and hometown hero Eric Ruck.

The 2006 Double Up Del Noche begins at 7 p.m. and the event intentionally falls on the heels of the World Wakeboard Association (WWA) Nationals in Kenosha.

"We knew many of the athletes would be here for the WWA Nationals so that helps quite a bit to have such an impressive roster within miles of your event the weekend before," say Jayson Rishling, event organizer and owner of The Board Shop.

"Add into the mix that our event is so different from most everything else, thanks in large part to the great location, its free and of course the incredible stadium lighting set up provided by Red Bull, we definitely plan on having even a better turnout this year."
Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.