Goodbye, Alterra Mayfair
There was a time – typically winter – that I'd be at Mayfair almost weekly. And the Alterra Coffee kiosk, smack dab in front of Williams-Sonoma was my watering hole.
In recent months my visits to the mall have been short and strategic, so I only noticed yesterday that the Alterra kiosk is gone. It's been out for about a month now, it seems.
I couldn't believe it. Though it's not quite on the same scale, the mall felt a bit like it did after the skating rink was removed. But in that case we were warned and there were months of renovations. It was no surprise.
So, I sent a note to Alterra co-owner Lincoln Fowler, who said, "We loved the kiosk, too! Sadly, we were unable to come to terms with Mayfair for a renewal of our lease."
The kiosk appeared to do a brisk business and rarely was I able to saunter up and order without waiting behind at least a couple folks. Sometimes – pretty often – there was what appeared to be healthy caffeine-fueled traffic. But I don't know the details of the math involved in making the kiosk financially viable.
I do know that the Alterra nearby at 92nd and North is expanding. And I know that a new location on 68th and Wells is expected to open by spring. Last week I passed that site, and the empty building there had been razed in preparation.
And, word is that Alterra is taking Horace Greeley's famous exhortation and headed west, too. (I'll let you know when there are details on that).
In the meantime, I will try to remember to stop and grab my Alterra on the way to Mayfair. But it'll be a hard habit to break, stopping at the kiosk for some coffee to wash down the samples at Williams-Sonoma.
Talkbacks
mikeb | Sept. 27, 2012 at 7:51 p.m. (report)
TosaJim,
If the coffee/pie shop is good at what they do, they'll survive. It reminds me of the South Park episode where the residents were all upset about Wal-Mart coming into their community. To kill Wal-Mart they needed to find the heart of Wal-Mart which turned out to be a mirror. In other words, people talk a good game about local business until the alternative comes in.
| Rate this: |
TosaJim | Sept. 26, 2012 at 4:47 p.m. (report)
Support the little coffee shop across the street...it's owned and run by a very nice woman...who also sells delicious pastry, pies and cake! The little shop is called La Tarte..we DON"T need another Alterra or Starbucks in the neighborhood.
| Rate this: |
DTtoBurbs | Sept. 25, 2012 at 9:03 p.m. (report)
Awesome about their new location on Wells. Right across the street from...the little coffee place that's already there. Kind of like opening across from Stone Creek in Bay View. Alterrabucks!
| Rate this: |
HeySuburbia | Sept. 25, 2012 at 2:21 p.m. (report)
belle123, It's true. They could have stayed (they were on a month to month lease for a while at the end) but they would have had to move locations to appease J Crew (which obviously pays a lot more in rent to Mayfair than Alterra does).
| Rate this: |
belle123 | Sept. 25, 2012 at 2:18 p.m. (report)
If a past employee said it, it must be true! really?
| Rate this: |
Show me the other 2 Talkbacks
![]() |
7 comments about this article. Post your comment/review now |
Facebook comments
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Bobby Tanzilo
Former Color Truth frontman Steinbach finds the road back
Published May 19, 2013
It's been a long time since we've heard from Zach Steinbach. Nearly five years ago Steinbach fronted The Color Truth, a Milwaukee band that seemed poised to take the next step with its big, melodic, poppy rock and roll. The band fizzled out a couple years back, leaving Steinbach a bit lost. But now, he's back. He's got a band, and he's got a new solo record. More, than anything, he says, he's got a new lease on a musical life.
Let's put the "front" back in Front Street
Published May 16, 2013
For a variety of reasons, I've been thinking about Front Street, which now seems so ironically named, fronting as it does onto nothing and serving as the ultimate definition of a Milwaukee "backstreet." In my mind, I see something much different that can be seen on the block today.
New Eric & Magill song debuts
Published May 15, 2013
Milwaukee's Eric & Magill, who released an EP called "Two Travelers" in February, will follow it up with a second full-length record this summer. Ryan Weber and Eric Osterman release "Night Singers" on July 23. You can hear the song, "Baggage and Clothes" now.
Brush up on your McCartney this week, Milwaukee
Published May 15, 2013
With a return by Paul McCartney on tap this summer at Miller Park, the arrival of "Rockshow," is well-timed. The film, which screens at the Bayshore iPic at 8 p.m. on Thursday, May 16, and at 2 p.m. on Sunday, May 19, was filmed on the same 1975-76 U.S. tour that led to Paul McCartney & Wings' triple-live album, "Wings Over America."
Enemy Star goes supernova
Published May 14, 2013
Local hard rock outfit Enemy Star has called it quits, according to guitarist and founder Paris Ortiz, who wrote in today to say the band will play two final gigs this weekend, including one at Club Anything with a special surprise guest.
Biden to Milwaukee student: People love chocolate
Published May 13, 2013
This morning, Jenny Aicher, a teacher at Downtown Montessori in Bay View, wrote to share some big news on campus. A student in her class received a handwritten note from Vice President Joe Biden.
Fish fry: Double Eagle Pub
Published May 13, 2013
"One of Milwaukee's best kept secrets ... if you can find the Double Eagle Pub, you will enjoy the Double Eagle Pub!"
Vinyl resurgence breathes life into record shop business
Published May 13, 2013
We asked Ken Chrisien at Acme and Dan DuChaine at Rushmor - both in Bay View - and Luke Lavin at Bull's Eye, on the East Side, about how the recession affected the business, about Record Store Day and more. Their answers might surprise you.
Urban Spelunking: Prospect Mall renovation
Published May 10, 2013
A plan emerged last year to bring new life to the Prospect Mall on the East Side. Developer Robert Joseph is tearing the building - erected in 1912 as a Pierce-Arrow automobile dealership - down to the bones to create first floor retail and parking, with a four-story residential tower perched diagonally on the roof. We got a peek inside yesterday.
First look: The revamped Horse & Plow
Published May 9, 2013
The bowling alleys are long gone, but the loss has never affected the popularity of The Horse & Plow pub in The American Club at Kohler. The subterranean pub and grille was especially bustling during a recent Tuesday visit as the lunch service drew a mix of locals, resort guests and - because the weather was good - golfers to the eatery, which recently got a bit of a facelift.
Like Us
Follow Us








