

We can see ourselves in the Milwaukee of 32 years ago
It looks like ancient history. At mom's house a few months ago I found this: an August 1980 edition of National Geographic. The distinctive border still a golden yellow but the photographs inside, especially in a 22-page spread on Milwaukee – "More Than Beer" – have a long-lost color to them; an almost unreal range of dull hues.
So much in the photos and the article seems so familiar, if a little stereotypical by now: hard working folks, proud of the city's ethnic roots, friendly, happy folks around a vintage Milwaukee bar in a corner tap, a man mowing his backyard behind a classically Milwaukee-looking home, the Brewers on the field (in this case, yes, milking a cow and at County Stadium).
In a large panoramic aerial photo you can see the breakwater and the U.S. Bank building – then the First Wisconsin, of course – The Pfister, Cudahy Tower, Juneau Village.
But, look closely, and you'll see the unfinished spur of I-794, the old Summerfest Main Stage, surface parking where Discovery World now sits. There's no 411 E. Wisconsin building (T.A. Chapman's is still there!) and no condo towers yet dotted Prospect Avenue. The Third Ward resembles little more than a giant open field.
This looks a lot like the Milwaukee I arrived to find in summer 1983, though even by then this article was outdated, especially the photo of executives from Pabst, Miller and Schlitz holding beer steins. Schlitz was gone by '83 and it wouldn't be all that long before Pabst would follow. There's a picture of a guy working at Bucyrus-Erie, making giant gears (OK, they still do THAT), and another of Mayor Henry Maier with a microphone, looking as if he'd just burst into song (which was not uncommon).
By 1983 Milwaukee already didn't quite feel anymore like the vibrant city that Louise Levathes of the National Geographic staff was describing when she said, "Sidewalks blossom with vendors and open-air cafes when Milwaukee greets summer with a hug." There were a lot of years back then when many things shut down and very few things seemed to open. I was a dichotomy. Milwaukee seemed more like a place for departures than arrivals.
In some senses, though, Levathes seems like a seer. Her caption about blossoming sidewalks in summer sure describes the Milwaukee of the Calatrava, of a bustling Third Ward, a reinvigorated Bay View, a redefined Menomonee Valley.
Nowadays, folks may not talk much about how Edward Steichen was from here and younger Milwaukeeans maybe don't even know the name Henry Maier, much less that he was mayor for decades, but it is easy to see ourselves in the different Milwaukee that Levathes visited 32 years ago.
But that's not entirely a good thing.
"After living in the city for many weeks," she wrote, "I realized that there are still three Milwaukees. Now boundaries are social and economic. ... Such separation breeds fear. ... Some say the inner city is lost."
Those words sound eerily familiar more than three decades later.
Talkbacks
devidia | Aug. 24, 2012 at 12:08 p.m. (report)
Wow!! That's the same unfinished I-794 that the Blues Brothers almost drove their Bluesmobile off of while being chased by "Illinois nazis" right around this time.
I hate Illinois nazis!!!
| Rate this: |
yes_that_nick | Aug. 23, 2012 at 4:23 p.m. (report)
| Rate this: |
![]() |
3 comments about this article. Post your comment/review now |
Facebook comments
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Bobby Tanzilo
Former Color Truth frontman Steinbach finds the road back
Published May 19, 2013
It's been a long time since we've heard from Zach Steinbach. Nearly five years ago Steinbach fronted The Color Truth, a Milwaukee band that seemed poised to take the next step with its big, melodic, poppy rock and roll. The band fizzled out a couple years back, leaving Steinbach a bit lost. But now, he's back. He's got a band, and he's got a new solo record. More, than anything, he says, he's got a new lease on a musical life.
Let's put the "front" back in Front Street
Published May 16, 2013
For a variety of reasons, I've been thinking about Front Street, which now seems so ironically named, fronting as it does onto nothing and serving as the ultimate definition of a Milwaukee "backstreet." In my mind, I see something much different that can be seen on the block today.
New Eric & Magill song debuts
Published May 15, 2013
Milwaukee's Eric & Magill, who released an EP called "Two Travelers" in February, will follow it up with a second full-length record this summer. Ryan Weber and Eric Osterman release "Night Singers" on July 23. You can hear the song, "Baggage and Clothes" now.
Brush up on your McCartney this week, Milwaukee
Published May 15, 2013
With a return by Paul McCartney on tap this summer at Miller Park, the arrival of "Rockshow," is well-timed. The film, which screens at the Bayshore iPic at 8 p.m. on Thursday, May 16, and at 2 p.m. on Sunday, May 19, was filmed on the same 1975-76 U.S. tour that led to Paul McCartney & Wings' triple-live album, "Wings Over America."
Enemy Star goes supernova
Published May 14, 2013
Local hard rock outfit Enemy Star has called it quits, according to guitarist and founder Paris Ortiz, who wrote in today to say the band will play two final gigs this weekend, including one at Club Anything with a special surprise guest.
Biden to Milwaukee student: People love chocolate
Published May 13, 2013
This morning, Jenny Aicher, a teacher at Downtown Montessori in Bay View, wrote to share some big news on campus. A student in her class received a handwritten note from Vice President Joe Biden.
Fish fry: Double Eagle Pub
Published May 13, 2013
"One of Milwaukee's best kept secrets ... if you can find the Double Eagle Pub, you will enjoy the Double Eagle Pub!"
Vinyl resurgence breathes life into record shop business
Published May 13, 2013
We asked Ken Chrisien at Acme and Dan DuChaine at Rushmor - both in Bay View - and Luke Lavin at Bull's Eye, on the East Side, about how the recession affected the business, about Record Store Day and more. Their answers might surprise you.
Urban Spelunking: Prospect Mall renovation
Published May 10, 2013
A plan emerged last year to bring new life to the Prospect Mall on the East Side. Developer Robert Joseph is tearing the building - erected in 1912 as a Pierce-Arrow automobile dealership - down to the bones to create first floor retail and parking, with a four-story residential tower perched diagonally on the roof. We got a peek inside yesterday.
First look: The revamped Horse & Plow
Published May 9, 2013
The bowling alleys are long gone, but the loss has never affected the popularity of The Horse & Plow pub in The American Club at Kohler. The subterranean pub and grille was especially bustling during a recent Tuesday visit as the lunch service drew a mix of locals, resort guests and - because the weather was good - golfers to the eatery, which recently got a bit of a facelift.
Like Us
Follow Us










