

Bike to Work Week 2013, May 13-18
Getting the average commuter to consider riding a bike is a difficult thing because it comes with negative perceptions. It looks slow and dangerous, cyclists come off as snobs, and it requires effort, which leads to sweat, a very un-businessperson-like accoutrement.
Cycling has to remove as many barriers as possible to make it easy in order to encourage more butts in the saddle. This is getting more difficult as Wisconsin sinks further down the list of "Bike Friendly States." Not too long ago, we were at the top of the list, but due to the decreased funding for bicycle infrastructure we have sunk to number 8. The miniscule amount of money that was already granted is being robbed to build a few feet of extra freeway.
All told, not ideal. But even with reduced infrastructure funding (number 8 really isn't that bad, considering), there are still a lot of benefits of riding a bike and perhaps it's time to reconsider the incorrect perceptions.
Sure, driving a car might get a person within their destination faster, but it doesn't consider the time it takes to find parking. Riding a bike might look dangerous, but it is actually significantly safer than driving a car. Cyclists may seem like snobs (especially from behind the wheel) but talk to most of them and you'll find people who are happy to share their passions, and happy to see more cyclists on the road.
And the sweat? Well, that might be mostly unavoidable, but there are some ways to regulate that, either with riding when it's cooler, riding slower, packing an extra set of clothes, or, if you're lucky, taking advantage of on site showers.
And there are still a wealth of hidden conveniences that come with riding a bike. Sometimes they just have to be demonstrated, and Bike to Work Week, which runs from May 13-18, is like a crash course in finding out what the city has to offer.
Don't feel like you need to ditch your car. The overall goal is participation. Don't feel bad if you can't ride all seven days, but don't…
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