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What's the deal with that big green M billboard?
Two types of paid advertising truly work, at least for my mind. Online and outdoor (frankly, because you're such a captive audience as you drive).
So, while I'm loving many of the current online campaigns, including Toyota and Apple's innovative multi-spot ads, I'm also intrigued with teaser outdoor campaigns. And, there's another one in Milwaukee.Â
Today, on my drive in from a Brookfield meeting, I noticed a big green M on a Lamar billboard near Miller Park. Lamar Outdoor staff members won't spill the beans, so I'll leave it up to you.
What's this campaign all about? Who is advertiser? Use the Talkback feature and tell me.
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devidia | May 22, 2009 at 12:33 p.m. (report)
Bring back the "Ugly Kids" billboard from a few years back. Only this time, use it to actually advertise local ugly children.
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cassac | May 22, 2009 at 9:02 a.m. (report)
I think they are spelling out Lamer across the city (The owner of the billboards). Pure speculation.
There is an "L" on a billboard at the corner of Forrest Home and 43rd. Given the other reports, it seems to make sense.
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swami says | May 21, 2009 at 4:54 p.m. (report)
It's a purple R on Lisbon...
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Adman | May 21, 2009 at 4:41 p.m. (report)
Alba, have you ever clicked on a billboard ad or a TV ad?
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