Actor Willem Dafoe is from Wisconsin, a state that consumes its share of Jim Beam and alcohol. Yet, in a recent Jim Beam ad, the whiskey maker takes a bit of shot at Milwaukee.
The whiskey giant’s newest commercial (a spot called "Parallels") shows Defoe in two "parallel" lives, one of fame after choosing a bus to New York City and the other less glamorous, a life led after choosing Milwaukee.
It's an odd spot all around, and you can judge it on your own by watching it. Iron Horse Hotel owner Tim Dixon knows how much Milwaukeeans like whiskey, and he for one doesn’t appreciate the ad.
After viewing the commercial, Dixon took to his personal Twitter page: "Doesn't make sense for Jim Beam to bash a city that drinks as much as Milwaukee, does it? -- Mind boggling." Then, the Milwaukeean decided to take matters into his own hands saying that his hotel will distill and barrel its own whiskey -- Barrel 1907 -- with neighboring Great Lakes Distillery.
Over a series of meetings between Dixon and Master Distiller Doug MacKenzie, the two crafted an original rye whiskey recipe befitting of the hotel’s clientele.
Although the hotel will continue to sell Jim Beam, signature cocktails will feature the hotel’s own recipe. The special whiskey will be tapped at a party in The Yard, the hotel's outdoor bar and restaurant, this June.
Thoughts on the Jim Beam ad? Use the Talkbacks.
buck melanoma | March 30, 2011 at 5:47 p.m. (report)
Staying in Milwaukee/your hometown is safe...leaving and taking risks may lead to much better things in life...excellent commercial
I don't think it's necessarily a negative ad - it says, "all choices take you to where you're supposed to be" - that's actually pretty positive, or realistic at the very least, to me. Milwaukee is without a doubt less glamorous than NYC or LA, but I don't think the ad was negatively portraying the city as a whole... What I do think is funny is how he ends up balding in some of the "less glamorous" locations... how does that happen? Ha!
No worries, I've grown a back bone over the weekend and was able to move on.
And now that you've mentioned it you're right, I am retarted.
Hes at Appleton Greyhound. And his choice is Milwaukee or NYC. In the ad he chooses NYC, but in reality didnt he choose to come to Milwaukee first? Sure it is an ad, but a bit disingenuous if the real story is at all relevant. Truth in advertising?? Oh yea, sorry its a commercial.
It's quite obvious you are somebody who has never been to NYC. Most people don't move there to be famous, you're thinking of LA, and even that stereotype doesn't hold much truth. You are correct that there is more competition in NYC than we have here in Milwaukee, but there is also more infinitely more opportunities to be had as well. Do you really think any of us would know who Willem Dafoe was if he hadn't chosen to go to NYC? It's not like our theater scene has churned out many, if any, notable actors. Hell, even big-ass Chicago doesn't do too well in the entertainment realm, how are we supposed to stand a chance?
Anybody who finds this commercial offensive is just plain retarded in my opinion. They could have easily chosen some other nondescript locale that the public at large doesn't find to be very notable or glamorous like Des Moines or Cleveland, they just chose Milwaukee because Willem Dafoe is from Wisco. If anything it's an homage to Milwaukee, not a put-down.
Show me the other 5 Talkbacks
10 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Published Sept. 15, 2016
We are Marquette! U-rah-rah! Wisconsin! It's really no surprise that both Marquette University and the University of Wisconsin-Madison rank in the top 20 for "colleges with the most school spirit."
Published Sept. 8, 2016
This weekend and next week you'll have the chance to casually explore the custom fit clothing world of J. Hilburn as the brand brings its fashions to Milwaukee via the #JHFitTour at three local destinations.
Published Sept. 2, 2016
The Milwaukee Public Market will encourage people to "pet their whistle" as it helps raise money for the Wisconsin Humane Society this weekend.
Published Sept. 1, 2016
Milwaukee visionary and philanthropist, Michael Cudahy, has lost his swans and needs help locating them.
Published Aug. 29, 2016
This story isn't new, but I just heard about it. And it actually never mentions a "Milwaukee" chicken - but the chicken in question just happens to be Milwaukee native and current Milwaukee Brewers skipper, Craig Counsell.
Published Aug. 24, 2016
Milwaukee native Sarah Hoye has spent more than a decade as a reporter and storyteller for Al Jazeera America, CNN and The Milwaukee Journal Sentinel. Her latest CNN piece is a must read and a great conversation starter around town.
Published Aug. 20, 2016
Corner Bakery will replace the Baker's Square at 1305 E. Capitol Dr. in the Village of Shorewood.
Published Aug. 11, 2016
OnMilwaukee is once again honored to support Potawatomi Hotel and Casino's Heart of Canal Street program. As a long-time partner and passionate community advocate we're also thrilled to announced that this year we'll help support our long-time partner, the Milwaukee Public Museum (MPM).
Published Aug. 9, 2016
You'll be skeptical, I'm sure. But I think you'll love the new Nexflix documentary "Tony Robbins: I'm Not Your Guru." It's an amazing look at motivational speaker and his team as they hold one of his marquee events in Boca Raton, Fla.
Published Aug. 8, 2016
Milwaukee's iconic Marcus family will be featured in the new season of "Project Runway," as Linda Marcus has landed a spot as a contestant on the Heidi Klum-hosted show. The next season begins Sept. 15 on Lifetime.